Websites need a lot of heart to give a user the magical feeling of they get me. It's the only thing that builds trust on the internet and the only thing that makes them come back.


We believe the ideal website is more than about a company. It’s about fixing the prospect’s problems.

Website visitors judge your website based on their experience and current knowledge. Their state of mind and information is vastly different from the website’s creators. That often results in confusion about the offer and visitors who leave your website frustrated and annoyed.

This is a huge problem because

  • you might offer what they are looking for.
  • you will never know why your website is not producing customers.

A website built on aesthetics alone is about as engaging as a car without gas. Without empathy for your visitors, you can’t create a connection. And without a connection, you’re just another website.

Don’t be that guy. We can help.

Websites should connect with their target audience.


Michael Klim, Founder of Heart and Magic

Michael Klim has been building software and websites for nearly two decades.

As a student, he developed a software suite to protect a user’s privacy on the internet. To sell it, he had to build a website with nothing more than code and a few spare tutorials. It was then that he fell in love with creating for people.

Throughout the years of working in the corporate world in both the US and Europe, he realized that users don’t always want what companies think they do. The disconnect is so broad because there is no active feedback from the customer. They just leave the website and never come back.

Michael experienced this disconnect first hand in real life. He was raised in Berlin by parents who fled communism in the Czech Republic. Later in his life, moved to the US, once again feeling alienated for many years.

It’s a horrible feeling that we all experience online as well. It’s on a much smaller scale but the disconnect is real as well as the negative impact on your business.

Websites which fail to speak to their target audience feel shady. You can’t put your finger on it but you know you don’t trust them. It seems like all they want is your money.

Michael realized that the right communication, layout, and structure of a website can make or break a business. Large companies are aware of it but it’s difficult for small businesses to implement.

And so, Heart and Magic was born.